Dave’s Killer Bread® Ups the Grill Game with New Organic Buns

- America’s #1 Organic Bread Brand Breaks into the Category with Two BBQ-Ready Varieties -

Known for reviving the bread aisle with loaves loaded with killer taste and texture, Dave’s Killer Bread (DKB) brings its whole grain and protein game to the grill with the launch of organic burger buns. Delivering serious flavor from top to bottom, the brand’s newest innovation are now nationally available.

“Consumers are hungry for organic buns, which make up less than one percent of the category, despite significant increases in demand for organic meat and plant-based alternatives,” said Cristina Watson, DKB brand manager. “We wanted to give people a bun packed with the flavor and nutrition they expect from DKB, that will elevate anything they pile on it. They deserve a great organic bun.”

Building on its bestselling loaf, 21 Whole Grains and Seeds, and fan-favorite, White Bread Done Right, the new buns include:

• 21 Whole Grains and Seeds: DKB’s organic 21 Whole Grains and Seeds Buns feature a hearty texture, subtle sweetness and the brand’s signature 21 whole grains and seeds blend. Packing in 12g of whole grains and 6g grams of protein per serving, these may just become America’s #1 bun.

• Burger Buns Done Right™: DKB’s take on the classic artisan-style bun, organic Burger Buns Done Right boast 8g of whole grains and 6g of protein per serving, with no bleached flour or high fructose corn syrup for a bun that’s anything but ordinary.

Just like DKB’s other nationally available products – nine breads, four bagels, and two English muffins – the two bun varieties are Certified USDA Organic, Non-GMO Project Verified, and packed with protein, fiber, whole grains and Omega-3s. The eight-bun packs retail for $5.99.

About Dave’s Killer BreadFeeding consumers’ love of whole grains and rocking the bread aisle comes naturally to Dave’s Killer Bread®. First introduced at the Portland Farmers Market in 2005, it is now the nation’s best-selling organic bread brand* with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave’s Killer Bread® pioneered the organic seeded bread category and offers 22 varieties of whole grain organic bakery products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave’s Killer Bread’s® commitment to Second Chance Employment (employing those with a criminal background) helps transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. The Dave’s Killer Bread Foundation inspires other businesses to become Second Chance Employers. Learn more at: http://www.daveskillerbread.com/ and http://www.dkbfoundation.org.

Photo available upon request. Please email dkbteam@maxwellpr.com
*Source: IRI, report ending 1/26/20
Quote Source: Baking Business, 6/5/18