Dave’s Killer Bread Extends Bagel Line at Expo West

- Boomin’ Berry Bagels are #1 Organic Sliced Bread Brand’s New Jam -

MILWAUKIE, Ore. – March 5, 2018 – With super berries and fruit swirls, the new protein-packed Boomin’ Berry bagels from Dave’s Killer Bread®(DKB) are energizing mornings and fueling days. The first organic bagel loaded with four antioxidant-rich berries (cranberry, blueberry, blackberry and açaí) boasts 11g of protein and 13g of whole grains per serving − and no high fructose corn syrup. Boomin’ Berry debuts tomorrow at the Natural Products Expo West trade show in Booth #1861 and will be nationally available in April.

“People love the sweetness and soft texture of berry bagels but don’t want the additives and preservatives that come along with so many of the other varieties,” said Cristina Watson, DKB brand manager. “So we made a berry bagel for everyone, the DKB way – with clean, organic, whole grain ingredients. And I have to say…they are pretty killer.”

Breakfast is boomin’ for DKB. The bold brand introduced three varieties of bagels and a cinnamon raisin bread in 2017, bolstering its rockin’ national line-up that now includes eight breads and four bagels. Packed with protein, fiber, whole grains and Omega-3s, DKB’s innovative bakery items keep fans powered throughout the day with absolutely nothing artificial. All of DKB’s nationally available products are vegan, certified USDA organic and Non-GMO Project Verified. Suggested retail price for the Boomin’ Berry bagels is $4.99.

About Dave’s Killer Bread

Feeding consumers’ love of whole grains and rocking the bread aisle comes naturally to Dave’s Killer Bread®. First introduced at the Portland Farmers Market in 2005, it has grown to become the nation’s best-selling organic bread brand* with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave’s Killer Bread®pioneered the organic seeded bread category and offers 20 varieties of whole grain organic bakery products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave’s Killer Bread®has a deep commitment to Second Chance Employment (employing those with a criminal background) and is helping to transform lives. In fact, one in three employee-partners at its Oregon bakery have a criminal background. The Dave’s Killer Bread Foundation inspires other businesses to become Second Chance Employers. Learn more at: http://www.daveskillerbread.com/ and http://www.dkbfoundation.org.

# # #

*Source: IRI, report ending 12/31/17

Photo available upon request. Please email dkbteam@maxwellpr.com

#expowest