DAVE’S KILLER BREAD DELIVERS POWERFUL NUTRITION IN NEW THIN-SLICED VARIETY

- #1 ORGANIC BREAD COMPANY PROVES GREAT THINGS COME IN SMALL PACKAGES -

MILWAUKIE, Ore. – Oct. 11, 2017 – Quinoa, spelt, rye, millet and barley: this “5 Super Grain” mix gets the spotlight today as Dave’s Killer Bread (DKB) announces an expansion of its line of Thin-Sliced varieties to include White Bread Done Right Thin-Sliced.

Smaller than White Bread Done Right but just as mighty, White Bread Done Right Thin-Sliced is another option from the #1-selling organic bread company, offering consumers nutrition-packed products without sacrificing killer taste and texture. Like its popular wide-pan sibling that packs more whole grains per slice than any other white bread available, this thin-sliced version delivers a wallop of 8g of whole grains per slice, while still delivering the pillowy-soft texture one would expect from a white bread…and at only 80 calories per slice.

“Our White Bread Done Right is one of DKB’s most popular varieties, and people love our Thin-Sliced products. So, we thought, what a perfect opportunity to marry the two, and load up a smaller loaf with that new-school nutrition,” said Cristina Watson, DKB brand manager. “Our Thin-Sliced options are not only ideal for calorie counters or those desiring a smaller portion size, they’re also a great option for kids…and White Bread Done Right Thin-Sliced is even more perfect for kids, considering its soft, smooth texture.”

Like all Dave’s Killer Bread products, White Bread Done Right Thin-Sliced is certified USDA organic, Non-GMO Project Verified, meets the Whole Grains Council Stamp requirements, and is made with no bleached flour, no high fructose corn syrup, and no artificial preservatives or ingredients. Available nationally in October, the suggested retail price is $4.99.

Dave’s Killer Bread will be at the Food & Nutrition Conference & Expo (FNCE) sampling the new flavor. Show attendees are encouraged to drop by booth #2040 to try it.

About Dave’s Killer Bread

Feeding consumers’ love of whole grains and rocking the bread aisle comes naturally to Dave’s Killer BreadTM. First introduced at the Portland Farmers Market in 2005, it has grown to become the best-selling organic bread brand in the U.S.*The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave’s Killer Bread pioneered the organic seeded bread category and offers 19 varieties of whole grain organic bakery products with widespread distribution across the U.S. and Canada, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave’s Killer Bread has a deep commitment to Second Chance Employment (employing those with a criminal background) and is helping to transform lives. In fact, one in three employee-partners at their Oregon bakery have a criminal background, and in 2015, the Dave’s Killer Bread Foundation was launched, entirely dedicated to inspiring other businesses to become Second Chance Employers. Learn more at: http://www.daveskillerbread.com/ and http://www.dkbfoundation.org.

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*Source: IRI, report ending 9/10/17

Photo available upon request. Please email dkbteam@maxwellpr.com